Marketing | Customer
Communications | Data
Management | Print
& Fulfillment Services
At SSI we know that the most crucial aspect of communicating with existing customers is getting the data right. Nothing makes a company look more inept than addressing customers incorrectly or trying to sell them something they already have or don’t need. Even worse, sending letters or invoices to outdated or incorrect addresses is a waste of time and budget and can reduce your ROI significantly.
For example, we know that for many businesses, the customer base is quite mobile and, therefore, new customer information is often incorrect or incomplete. For that reason, accessing current and correct address information to update your business records is vital. Otherwise, all your customer communications – bills, statements, and notices – could repeatedly be mailed to the wrong address. Sales drop off, cash flow suffers, and thousands of dollars are wasted on communications that are never received.
SSI has a proven system of address updating that can dramatically lower your cost per communication. When combined with our Return Mail Management System (RMMS), we can help you spend less to reach more customers.
In addition, communicating with existing customers often must include regulatory compliance. Privacy notices, notices of rate or other types of changes, and customer service issues are just a few of the specialized communications in which SSI excels. We understand the need for accuracy, timeliness, security, and confidentiality.
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